TV Analytics Market by TV Transmission Type (Satellite TV/ DTH, Cable TV, IPTV, and Over the Top (OTT)), Application (Content Development, Competitive Intelligence, Customer Lifetime Management, and Campaign Management) – 2022 to 2027


The TV analytics market size is expected to reach USD 5.4 billion by 2024, growing at a CAGR of 16.95% during the forecast period. The convergence of social media and television providers has enabled advertisers and broadcasters to have a clear understanding of the connections between television viewers and brands that drive market growth.