Real-time Bidding Market by Auction Type (Invited, Open), Ad Format (RTB Video, RTB Image), Application (Games, Media & Entertainment, Travel & Luxury, Retail & eCommerce, Mobile Apps), Device (Desktops, Mobiles) and Geography – 2019 to 2024

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Published on: May 16, 2019
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The global market size for real-time bidding is projected to reach USD 27 billion by 2024, increasing at a CAGR of 32.5 % over the forecast period. The RTB market is expected to be driven by increasing number of smartphone users and an emphasis on improved campaign performance and increased return on investment.

Real-time Bidding Market by Auction Type (Invited, Open), Ad Format (RTB Video, RTB Image), Application (Games, Media & Entertainment, Travel & Luxury, Retail & eCommerce, Mobile Apps), Device (Desktops, Mobiles) and Geography - 2019 to 2024 1

Real-time Bidding Market by Auction Type (Invited, Open), Ad Format (RTB Video, RTB Image), Application (Games, Media & Entertainment, Travel & Luxury, Retail & eCommerce, Mobile Apps), Device (Desktops, Mobiles) and Geography - 2019 to 2024 2

Real-time Bidding Market by Auction Type (Invited, Open), Ad Format (RTB Video, RTB Image), Application (Games, Media & Entertainment, Travel & Luxury, Retail & eCommerce, Mobile Apps), Device (Desktops, Mobiles) and Geography - 2019 to 2024 3

Real-time Bidding Market by Auction Type (Invited, Open), Ad Format (RTB Video, RTB Image), Application (Games, Media & Entertainment, Travel & Luxury, Retail & eCommerce, Mobile Apps), Device (Desktops, Mobiles) and Geography - 2019 to 2024 4

Real-time Bidding Market by Auction Type (Invited, Open), Ad Format (RTB Video, RTB Image), Application (Games, Media & Entertainment, Travel & Luxury, Retail & eCommerce, Mobile Apps), Device (Desktops, Mobiles) and Geography - 2019 to 2024 5

Real-time Bidding Market by Auction Type (Invited, Open), Ad Format (RTB Video, RTB Image), Application (Games, Media & Entertainment, Travel & Luxury, Retail & eCommerce, Mobile Apps), Device (Desktops, Mobiles) and Geography - 2019 to 2024 6

Real-time Bidding Market by Auction Type (Invited, Open), Ad Format (RTB Video, RTB Image), Application (Games, Media & Entertainment, Travel & Luxury, Retail & eCommerce, Mobile Apps), Device (Desktops, Mobiles) and Geography - 2019 to 2024 7

Real-time Bidding Market by Auction Type (Invited, Open), Ad Format (RTB Video, RTB Image), Application (Games, Media & Entertainment, Travel & Luxury, Retail & eCommerce, Mobile Apps), Device (Desktops, Mobiles) and Geography - 2019 to 2024 8

1 Global Real-time Bidding Market
1.1 Study Objectives
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Geographic Scope

2 RESEARCH METHODOLOGY
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions

3 Global Real-time Bidding Market – Executive Summary
3.1 Market Revenue, Market Size and Key Trends by Company
3.2 Key Trends by type of Application
3.3 Key Trends segmented by Geography

4 Global Real-time Bidding Market – Comparative Analysis
4.1 Product Benchmarking – Top 10 companies
4.2 Top 5 Financials Analysis
4.3 Market Value split by Top 10 companies
4.4 Patent Analysis – Top 10 companies
4.5 Pricing Analysis

5 Global Real-time Bidding Market – Industry Market Entry Scenario
5.1 Regulatory Framework Overview
5.2 New Business and Ease of Doing business index
5.3 Case studies of successful ventures
5.4 Customer Analysis – Top 10 companies

6 Global Real-time Bidding Market – Market Forces
6.1 Introduction
6.2 Market Dynamics
6.2.1 Drivers
6.2.2 Opportunities
6.2.3 Challenges
6.3 Porters Analysis of Market
6.3.1 Bargaining power of suppliers
6.3.2 Bargaining powers of customers
6.3.3 Threat of new entrants
6.3.4 Rivalry among existing players
6.3.5 Threat of substitutes

7 Global Real-time Bidding Market – Strategic Analysis
7.1 Value Chain analysis
7.2 Product Life Cycle
7.3 Supplier and distributor analysis (Market share and product dealing strategies)

8 Global Real-time Bidding Market – By Format
8.1 RTB Image
8.2 RTB Video

9 Global Real-time Bidding Market – By Application
9.1 Media and entertainment
9.2 Games
9.3 Retail and eCommerce
9.4 Travel and luxury
9.5 Mobile apps
9.6 Others

10 Global Real-time Bidding Market – By Device
10.1 Mobiles
10.2 Desktops
10.3 Others

11 Global Real-time Bidding Market – By Geography (Market Size – & million/billion)
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 U.K
11.3.2 Germany
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia-Pacific
11.4.1 China
11.4.2 Japan
11.4.3 India
11.4.4 South Korea
11.4.5 Rest of APAC
11.5 Rest of the World
11.5.1 South America
11.5.2 Middle East
11.5.3 Africa

12 Global Real-time Bidding Market – Entropy
12.1 New product launches
12.2 M&A’s, collaborations, JVs and partnerships

13 Global Real-time Bidding Market Company Profile (Key Players)
13.1 Market Share, Company Revenue, Products, M&A, Developments
13.2 CRITEO
13.3 Adobe
13.4 WPP
13.5 Google
13.6 Salesforce
13.7 Pubmatic
13.8 Rubicon Project
13.9 Yandex
13.10 Smaato
13.11 Mediamath
13.12 Company 11 & more

14 Global Real-time Bidding Market – Appendix
14.1 Sources
14.2 Abbreviations