Over-The-Top Services Market byMonetization Model (Advertising-based, Subscription-based, and Transaction-based), by Streaming Device, Vertical, Type (VoD and Communication), and Region – 2024 to 2029

SKU: GMS-5054

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OVERVIEW

The global market size of Over – The-Top Services expected to hit USD 171.2 billion by 2025, rising over the forecast period at a CAGR of 13.45%. The key growth drivers for the OTT market include smart device development and the proliferation of the internet.

Over-the-top services market bymonetization model (advertising-based, subscription-based, and transaction-based), by streaming device, vertical, type (vod and communication), and region - 2024 to 2029 1

Over-the-top services market bymonetization model (advertising-based, subscription-based, and transaction-based), by streaming device, vertical, type (vod and communication), and region - 2024 to 2029 2

Over-the-top services market bymonetization model (advertising-based, subscription-based, and transaction-based), by streaming device, vertical, type (vod and communication), and region - 2024 to 2029 3

Over-the-top services market bymonetization model (advertising-based, subscription-based, and transaction-based), by streaming device, vertical, type (vod and communication), and region - 2024 to 2029 4

Over-the-top services market bymonetization model (advertising-based, subscription-based, and transaction-based), by streaming device, vertical, type (vod and communication), and region - 2024 to 2029 5

Over-the-top services market bymonetization model (advertising-based, subscription-based, and transaction-based), by streaming device, vertical, type (vod and communication), and region - 2024 to 2029 6

Over-the-top services market bymonetization model (advertising-based, subscription-based, and transaction-based), by streaming device, vertical, type (vod and communication), and region - 2024 to 2029 7

Over-the-top services market bymonetization model (advertising-based, subscription-based, and transaction-based), by streaming device, vertical, type (vod and communication), and region - 2024 to 2029 8

TABLE OF CONTENT

1 Global Over-The-Top Services Market
1.1 Study Objectives
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Geographic Scope

2 RESEARCH METHODOLOGY
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions

3 Global Over-The-Top Services Market – Executive Summary
3.1 Market Revenue, Market Size and Key Trends by Company
3.2 Key Trends by type of Application
3.3 Key Trends segmented by Geography

4 Global Over-The-Top Services Market – Comparative Analysis
4.1 Product Benchmarking – Top 10 companies
4.2 Top 5 Financials Analysis
4.3 Market Value split by Top 10 companies
4.4 Patent Analysis – Top 10 companies
4.5 Pricing Analysis

5 Global Over-The-Top Services Market – Industry Market Entry Scenario
5.1 Regulatory Framework Overview
5.2 New Business and Ease of Doing business index
5.3 Case studies of successful ventures
5.4 Customer Analysis – Top 10 companies

6 Global Over-The-Top Services Market – Market Forces
6.1 Introduction
6.2 Market Dynamics
6.2.1 Drivers
6.2.2 Opportunities
6.2.3 Challenges
6.3 Porters Analysis of Market
6.3.1 Bargaining power of suppliers
6.3.2 Bargaining powers of customers
6.3.3 Threat of new entrants
6.3.4 Rivalry among existing players
6.3.5 Threat of substitutes

7 Global Over-The-Top Services Market – Strategic Analysis
7.1 Value Chain analysis
7.2 Product Life Cycle
7.3 Supplier and distributor analysis (Market share and product dealing strategies)

8 Global Over-The-Top Services Market – By Type (Market Size – & million/billion)
8.1 Online Gaming
8.2 VoD
8.3 Music Streaming
8.4 Communication
8.5 Others

9 Global Over-The-Top Services Market – By Streaming Device
9.1 Smartphones and Tablets
9.2 Desktops and Laptops
9.3 IPTV and Console

10 Global Over-The-Top Services Market – By Monetization Model
10.1 Subscription-based
10.2 Advertising-based
10.3 Transaction-based

11 Global Over-The-Top Services Market – By Vertical
11.1 Media and Entertainment
11.2 Education and Learning
11.3 Gaming
11.4 Service Utilities

12 Global Over-The-Top Services Market – By Geography (Market Size – & million/billion)
12.1 Introduction
12.2 North America
12.2.1 US
12.2.2 Canada
12.2.3 Mexico
12.3 Europe
12.3.1 U.K
12.3.2 Germany
12.3.3 Italy
12.3.4 France
12.3.5 Spain
12.3.6 Rest of Europe
12.4 Asia-Pacific
12.4.1 China
12.4.2 Japan
12.4.3 India
12.4.4 South Korea
12.4.5 Rest of APAC
12.5 Rest of the World
12.5.1 South America
12.5.2 Middle East
12.5.3 Africa

13 Global Over-The-Top Services Market – Entropy
13.1 New product launches
13.2 M&A’s, collaborations, JVs and partnerships

14 Global Over-The-Top Services Market Company Profile (Key Players)
14.1 Market Share, Company Revenue, Products, M&A, Developments
14.2 Netflix
14.3 Amazon
14.4 Google
14.5 Microsoft
14.6 Apple
14.7 Hulu
14.8 Indieflix
14.9 Vudu
14.10 Facebook
14.11 Youtube
14.12 Company 11 & more

15 Global Over-The-Top Services Market – Appendix
15.1 Sources
15.2 Abbreviations

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OVERVIEW

The global market size of Over – The-Top Services expected to hit USD 171.2 billion by 2025, rising over the forecast period at a CAGR of 13.45%. The key growth drivers for the OTT market include smart device development and the proliferation of the internet.

Over-the-top services market bymonetization model (advertising-based, subscription-based, and transaction-based), by streaming device, vertical, type (vod and communication), and region - 2024 to 2029 9

Over-the-top services market bymonetization model (advertising-based, subscription-based, and transaction-based), by streaming device, vertical, type (vod and communication), and region - 2024 to 2029 10

Over-the-top services market bymonetization model (advertising-based, subscription-based, and transaction-based), by streaming device, vertical, type (vod and communication), and region - 2024 to 2029 11

Over-the-top services market bymonetization model (advertising-based, subscription-based, and transaction-based), by streaming device, vertical, type (vod and communication), and region - 2024 to 2029 12

Over-the-top services market bymonetization model (advertising-based, subscription-based, and transaction-based), by streaming device, vertical, type (vod and communication), and region - 2024 to 2029 13

Over-the-top services market bymonetization model (advertising-based, subscription-based, and transaction-based), by streaming device, vertical, type (vod and communication), and region - 2024 to 2029 14

Over-the-top services market bymonetization model (advertising-based, subscription-based, and transaction-based), by streaming device, vertical, type (vod and communication), and region - 2024 to 2029 15

Over-the-top services market bymonetization model (advertising-based, subscription-based, and transaction-based), by streaming device, vertical, type (vod and communication), and region - 2024 to 2029 16

TABLE OF CONTENT

1 Global Over-The-Top Services Market
1.1 Study Objectives
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Geographic Scope

2 RESEARCH METHODOLOGY
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions

3 Global Over-The-Top Services Market – Executive Summary
3.1 Market Revenue, Market Size and Key Trends by Company
3.2 Key Trends by type of Application
3.3 Key Trends segmented by Geography

4 Global Over-The-Top Services Market – Comparative Analysis
4.1 Product Benchmarking – Top 10 companies
4.2 Top 5 Financials Analysis
4.3 Market Value split by Top 10 companies
4.4 Patent Analysis – Top 10 companies
4.5 Pricing Analysis

5 Global Over-The-Top Services Market – Industry Market Entry Scenario
5.1 Regulatory Framework Overview
5.2 New Business and Ease of Doing business index
5.3 Case studies of successful ventures
5.4 Customer Analysis – Top 10 companies

6 Global Over-The-Top Services Market – Market Forces
6.1 Introduction
6.2 Market Dynamics
6.2.1 Drivers
6.2.2 Opportunities
6.2.3 Challenges
6.3 Porters Analysis of Market
6.3.1 Bargaining power of suppliers
6.3.2 Bargaining powers of customers
6.3.3 Threat of new entrants
6.3.4 Rivalry among existing players
6.3.5 Threat of substitutes

7 Global Over-The-Top Services Market – Strategic Analysis
7.1 Value Chain analysis
7.2 Product Life Cycle
7.3 Supplier and distributor analysis (Market share and product dealing strategies)

8 Global Over-The-Top Services Market – By Type (Market Size – & million/billion)
8.1 Online Gaming
8.2 VoD
8.3 Music Streaming
8.4 Communication
8.5 Others

9 Global Over-The-Top Services Market – By Streaming Device
9.1 Smartphones and Tablets
9.2 Desktops and Laptops
9.3 IPTV and Console

10 Global Over-The-Top Services Market – By Monetization Model
10.1 Subscription-based
10.2 Advertising-based
10.3 Transaction-based

11 Global Over-The-Top Services Market – By Vertical
11.1 Media and Entertainment
11.2 Education and Learning
11.3 Gaming
11.4 Service Utilities

12 Global Over-The-Top Services Market – By Geography (Market Size – & million/billion)
12.1 Introduction
12.2 North America
12.2.1 US
12.2.2 Canada
12.2.3 Mexico
12.3 Europe
12.3.1 U.K
12.3.2 Germany
12.3.3 Italy
12.3.4 France
12.3.5 Spain
12.3.6 Rest of Europe
12.4 Asia-Pacific
12.4.1 China
12.4.2 Japan
12.4.3 India
12.4.4 South Korea
12.4.5 Rest of APAC
12.5 Rest of the World
12.5.1 South America
12.5.2 Middle East
12.5.3 Africa

13 Global Over-The-Top Services Market – Entropy
13.1 New product launches
13.2 M&A’s, collaborations, JVs and partnerships

14 Global Over-The-Top Services Market Company Profile (Key Players)
14.1 Market Share, Company Revenue, Products, M&A, Developments
14.2 Netflix
14.3 Amazon
14.4 Google
14.5 Microsoft
14.6 Apple
14.7 Hulu
14.8 Indieflix
14.9 Vudu
14.10 Facebook
14.11 Youtube
14.12 Company 11 & more

15 Global Over-The-Top Services Market – Appendix
15.1 Sources
15.2 Abbreviations

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