Mobile Engagement Market by Vertical (Retail, Travel & Hospitality, Financial Services, Telecom & IT), User Type (LSE, SME), Solution (Push Notification, SMS & MMS, E-mail, App/Web Content, In-App Messaging), and Region – 2020 to 2025

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Published on: March 18, 2020
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The mobile engagement market is expected to hit USD 72.3 billion by 2025, with a CAGR growth of 42.6% between 2020 and 2025. The growing use of mobile device apps is one of the main driving factors for this market. In addition, companies are adopting a mobile first approach that helps them recognize the significant role of mobile devices in enhancing consumer experience.

Mobile Engagement Market by Vertical (Retail, Travel & Hospitality, Financial Services, Telecom & IT), User Type (LSE, SME), Solution (Push Notification, SMS & MMS, E-mail, App/Web Content, In-App Messaging), and Region - 2020 to 2025 1

Mobile Engagement Market by Vertical (Retail, Travel & Hospitality, Financial Services, Telecom & IT), User Type (LSE, SME), Solution (Push Notification, SMS & MMS, E-mail, App/Web Content, In-App Messaging), and Region - 2020 to 2025 2

Mobile Engagement Market by Vertical (Retail, Travel & Hospitality, Financial Services, Telecom & IT), User Type (LSE, SME), Solution (Push Notification, SMS & MMS, E-mail, App/Web Content, In-App Messaging), and Region - 2020 to 2025 3

Mobile Engagement Market by Vertical (Retail, Travel & Hospitality, Financial Services, Telecom & IT), User Type (LSE, SME), Solution (Push Notification, SMS & MMS, E-mail, App/Web Content, In-App Messaging), and Region - 2020 to 2025 4

Mobile Engagement Market by Vertical (Retail, Travel & Hospitality, Financial Services, Telecom & IT), User Type (LSE, SME), Solution (Push Notification, SMS & MMS, E-mail, App/Web Content, In-App Messaging), and Region - 2020 to 2025 5

Mobile Engagement Market by Vertical (Retail, Travel & Hospitality, Financial Services, Telecom & IT), User Type (LSE, SME), Solution (Push Notification, SMS & MMS, E-mail, App/Web Content, In-App Messaging), and Region - 2020 to 2025 6

Mobile Engagement Market by Vertical (Retail, Travel & Hospitality, Financial Services, Telecom & IT), User Type (LSE, SME), Solution (Push Notification, SMS & MMS, E-mail, App/Web Content, In-App Messaging), and Region - 2020 to 2025 7

Mobile Engagement Market by Vertical (Retail, Travel & Hospitality, Financial Services, Telecom & IT), User Type (LSE, SME), Solution (Push Notification, SMS & MMS, E-mail, App/Web Content, In-App Messaging), and Region - 2020 to 2025 8

1 Global Mobile Engagement Market
1.1 Study Objectives
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Geographic Scope

2 RESEARCH METHODOLOGY
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data from Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data from Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions

3 Global Mobile Engagement Market – Executive Summary
3.1 Market Revenue, Market Size and Key Trends by Company
3.2 Key Trends by type of Application
3.3 Key Trends segmented by Geography

4 Global Mobile Engagement Market – Comparative Analysis
4.1 Product Benchmarking – Top 10 companies
4.2 Top 5 Financials Analysis
4.3 Market Value split by Top 10 companies
4.4 Patent Analysis – Top 10 companies
4.5 Pricing Analysis

5 Global Mobile Engagement Market – Industry Market Entry Scenario
5.1 Regulatory Framework Overview
5.2 New Business and Ease of Doing business index
5.3 Case studies of successful ventures
5.4 Customer Analysis – Top 10 companies

6 Global Mobile Engagement Market – Market Forces
6.1 Introduction
6.2 Market Dynamics
6.2.1 Drivers
6.2.2 Opportunities
6.2.3 Challenges
6.3 Porters Analysis of Market
6.3.1 Bargaining power of suppliers
6.3.2 Bargaining powers of customers
6.3.3 Threat of new entrants
6.3.4 Rivalry among existing players
6.3.5 Threat of substitutes

7 Global Mobile Engagement Market – Strategic Analysis
7.1 Value Chain analysis
7.2 Product Life Cycle
7.3 Supplier and distributor analysis (Market share and product dealing strategies)

8 Global Mobile Engagement Market – By User Type (Market Size – & million/billion)
8.1 Small and Medium-Sized Enterprises
8.2 Large-Scale Enterprises

9 Global Mobile Engagement Market – By Solution
9.1 SMS and MMS
9.2 Push Notifications
9.3 In-App Messaging
9.4 E-Mails
9.5 App /Web Content
9.6 Others

10 Global Mobile Engagement Market – By Vertical (Market Size – & million/billion)
10.1 Financial Services
10.2 Media and Entertainment
10.3 Retail
10.4 Travel and Hospitality
10.5 Telecom and IT
10.6 Others

11 Global Mobile Engagement Market – By Geography (Market Size – & million/billion)
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 U.K
11.3.2 Germany
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia-Pacific
11.4.1 China
11.4.2 Japan
11.4.3 India
11.4.4 South Korea
11.4.5 Rest of APAC
11.5 Rest of the World
11.5.1 South America
11.5.2 Middle East
11.5.3 Africa

12 Global Mobile Engagement Market – Entropy
12.1 New product launches
12.2 M&A’s, collaborations, JVs and partnerships

13 Global Mobile Engagement Market -Company Profile (Key Players)
13.1 Market Share, Company Revenue, Products, M&A, Developments
13.2 IBM
13.3 Salesforce
13.4 Oracle
13.5 Adobe
13.6 Vibes
13.7 Selligent
13.8 Urban Airship
13.9 Appboy
13.10 Localytics
13.11 Swrve
13.12 Company 11 & more

14 Global Mobile Engagement Market – Appendix
14.1 Sources
14.2 Abbreviations