Marketing Cloud Platform Market by Type (Services and Platform), Deployment Mode (Private Cloud and Public Cloud), Marketing Function (Sales Channel, Branding, Advertising, Designing, and Communications), Region, and Vertical – 2019 to 2024

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The global marketing cloud platform market size is expected to reach USD 12.8 billion by 2024, growing at a CAGR of 7.89% during the forecast period. The growing use of social media for marketing fuels the growth of the demand for the global marketing cloud platform. In addition, the growing use of smart mobile devices is another factor that will fuel demand in the near future for the global marketing cloud platform market.

Published on: May 18, 2019
Clear

The global marketing cloud platform market size is expected to reach USD 12.8 billion by 2024, growing at a CAGR of 7.89% during the forecast period. The growing use of social media for marketing fuels the growth of the demand for the global marketing cloud platform. In addition, the growing use of smart mobile devices is another factor that will fuel demand in the near future for the global marketing cloud platform market.

Marketing Cloud Platform Market by Type (Services and Platform), Deployment Mode (Private Cloud and Public Cloud), Marketing Function (Sales Channel, Branding, Advertising, Designing, and Communications), Region, and Vertical - 2019 to 2024 1

Marketing Cloud Platform Market by Type (Services and Platform), Deployment Mode (Private Cloud and Public Cloud), Marketing Function (Sales Channel, Branding, Advertising, Designing, and Communications), Region, and Vertical - 2019 to 2024 2

Marketing Cloud Platform Market by Type (Services and Platform), Deployment Mode (Private Cloud and Public Cloud), Marketing Function (Sales Channel, Branding, Advertising, Designing, and Communications), Region, and Vertical - 2019 to 2024 3

Marketing Cloud Platform Market by Type (Services and Platform), Deployment Mode (Private Cloud and Public Cloud), Marketing Function (Sales Channel, Branding, Advertising, Designing, and Communications), Region, and Vertical - 2019 to 2024 4

Marketing Cloud Platform Market by Type (Services and Platform), Deployment Mode (Private Cloud and Public Cloud), Marketing Function (Sales Channel, Branding, Advertising, Designing, and Communications), Region, and Vertical - 2019 to 2024 5

Marketing Cloud Platform Market by Type (Services and Platform), Deployment Mode (Private Cloud and Public Cloud), Marketing Function (Sales Channel, Branding, Advertising, Designing, and Communications), Region, and Vertical - 2019 to 2024 6

Marketing Cloud Platform Market by Type (Services and Platform), Deployment Mode (Private Cloud and Public Cloud), Marketing Function (Sales Channel, Branding, Advertising, Designing, and Communications), Region, and Vertical - 2019 to 2024 7

Marketing Cloud Platform Market by Type (Services and Platform), Deployment Mode (Private Cloud and Public Cloud), Marketing Function (Sales Channel, Branding, Advertising, Designing, and Communications), Region, and Vertical - 2019 to 2024 8

1 Global Marketing Cloud Platform Market – Overview
1.1 Study Objectives
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Geographic Scope

2 RESEARCH METHODOLOGY
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions

3 Global Marketing Cloud Platform Market – Executive Summary
3.1 Market Revenue, Market Size and Key Trends by Company
3.2 Key Trends by type of Application
3.3 Key Trends segmented by Geography

4 Global Marketing Cloud Platform Market – Comparative Analysis
4.1 Product Benchmarking – Top 10 companies
4.2 Top 5 Financials Analysis
4.3 Market Value split by Top 10 companies
4.4 Patent Analysis – Top 10 companies
4.5 Pricing Analysis

5 Global Marketing Cloud Platform Market – Industry Market Entry Scenario
5.1 Regulatory Framework Overview
5.2 New Business and Ease of Doing business index
5.3 Case studies of successful ventures
5.4 Customer Analysis – Top 10 companies

6 Global Marketing Cloud Platform Market – Market Forces
6.1 Introduction
6.2 Market Dynamics
6.2.1 Drivers
6.2.2 Opportunities
6.2.3 Challenges
6.3 Porters Analysis of Market
6.3.1 Bargaining power of suppliers
6.3.2 Bargaining powers of customers
6.3.3 Threat of new entrants
6.3.4 Rivalry among existing players
6.3.5 Threat of substitutes

7 Global Marketing Cloud Platform Market – Strategic Analysis
7.1 Value Chain analysis
7.2 Product Life Cycle
7.3 Supplier and distributor analysis (Market share and product dealing strategies)

8 Global Marketing Cloud Platform Market – By Type (Market Size – & million/billion)
8.1 Services
8.2 Platform

9 Global Marketing Cloud Platform Market – By Marketing Function
9.1 Designing
9.2 Advertising
9.3 Sales Channel
9.4 Communications
9.5 Customer Support
9.6 Others

10 Global Marketing Cloud Platform Market – By Deployment Mode
10.1 Public Cloud
10.2 Private Cloud

11 Global Marketing Cloud Platform Market – By End-User
11.1 Retail and Ecommerce
11.2 BFSI
11.3 IT and Telecom
11.4 Media, Entertainment, and Gaming
11.5 Healthcare and Life Sciences
11.6 Education
11.7 Others

12 Global Marketing Cloud Platform Market – By Geography (Market Size – & million/billion)
12.1 Introduction
12.2 North America
12.2.1 US
12.2.2 Canada
12.2.3 Mexico
12.3 Europe
12.3.1 U.K
12.3.2 Germany
12.3.3 Italy
12.3.4 France
12.3.5 Spain
12.3.6 Rest of Europe
12.4 Asia-Pacific
12.4.1 China
12.4.2 Japan
12.4.3 India
12.4.4 South Korea
12.4.5 Rest of APAC
12.5 Rest of the World
12.5.1 South America
12.5.2 Middle East
12.5.3 Africa

13 Global Marketing Cloud Platform Market – Entropy
13.1 New product launches
13.2 M&A’s, collaborations, JVs and partnerships

14 Global Marketing Cloud Platform Market Company Profile (Key Players)
14.1 Market Share, Company Revenue, Products, M&A, Developments
14.2 Adobe
14.3 Oracle
14.4 Salesforce
14.5 IBM
14.6 SAP
14.7 Selligent
14.8 Pegasystems
14.9 Fico
14.10 SAS
14.11 Oracle
14.12 Company 11 & more

15 Global Marketing Cloud Platform Market – Appendix
15.1 Sources
15.2 Abbreviations