Marketing Automation Market by Component (Software, Services), Applications (Email Marketing, Lead Nurturing & Lead Scoring, Analytics & Reporting, Social Media Marketing, Campaign Management), Industry, Organization Size, Geography – 2019 to 2024

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Published on: November 28, 2019
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The global market size for marketing automation is projected to hit USD 6.53 billion by 2024, growing by 13.9% over the forecast period. The increasing need for informed marketing strategy and optimizing the interest and commitment of prospects are among the major factors that drive automation development in the marketing system.

Marketing Automation Market by Component (Software, Services), Applications (Email Marketing, Lead Nurturing & Lead Scoring, Analytics & Reporting, Social Media Marketing, Campaign Management), Industry, Organization Size, Geography - 2019 to 2024 1

Marketing Automation Market by Component (Software, Services), Applications (Email Marketing, Lead Nurturing & Lead Scoring, Analytics & Reporting, Social Media Marketing, Campaign Management), Industry, Organization Size, Geography - 2019 to 2024 2

Marketing Automation Market by Component (Software, Services), Applications (Email Marketing, Lead Nurturing & Lead Scoring, Analytics & Reporting, Social Media Marketing, Campaign Management), Industry, Organization Size, Geography - 2019 to 2024 3

Marketing Automation Market by Component (Software, Services), Applications (Email Marketing, Lead Nurturing & Lead Scoring, Analytics & Reporting, Social Media Marketing, Campaign Management), Industry, Organization Size, Geography - 2019 to 2024 4

Marketing Automation Market by Component (Software, Services), Applications (Email Marketing, Lead Nurturing & Lead Scoring, Analytics & Reporting, Social Media Marketing, Campaign Management), Industry, Organization Size, Geography - 2019 to 2024 5

Marketing Automation Market by Component (Software, Services), Applications (Email Marketing, Lead Nurturing & Lead Scoring, Analytics & Reporting, Social Media Marketing, Campaign Management), Industry, Organization Size, Geography - 2019 to 2024 6

Marketing Automation Market by Component (Software, Services), Applications (Email Marketing, Lead Nurturing & Lead Scoring, Analytics & Reporting, Social Media Marketing, Campaign Management), Industry, Organization Size, Geography - 2019 to 2024 7

Marketing Automation Market by Component (Software, Services), Applications (Email Marketing, Lead Nurturing & Lead Scoring, Analytics & Reporting, Social Media Marketing, Campaign Management), Industry, Organization Size, Geography - 2019 to 2024 8

1 Global Marketing Automation Market
1.1 Study Objectives
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Geographic Scope

2 RESEARCH METHODOLOGY
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions

3 Global Marketing Automation Market – Executive Summary
3.1 Market Revenue, Market Size and Key Trends by Company
3.2 Key Trends by type of Application
3.3 Key Trends segmented by Geography

4 Global Marketing Automation Market – Comparative Analysis
4.1 Product Benchmarking – Top 10 companies
4.2 Top 5 Financials Analysis
4.3 Market Value split by Top 10 companies
4.4 Patent Analysis – Top 10 companies
4.5 Pricing Analysis

5 Global Marketing Automation Market – Industry Market Entry Scenario
5.1 Regulatory Framework Overview
5.2 New Business and Ease of Doing business index
5.3 Case studies of successful ventures
5.4 Customer Analysis – Top 10 companies

6 Global Marketing Automation Market – Market Forces
6.1 Introduction
6.2 Market Dynamics
6.2.1 Drivers
6.2.2 Opportunities
6.2.3 Challenges
6.3 Porters Analysis of Market
6.3.1 Bargaining power of suppliers
6.3.2 Bargaining powers of customers
6.3.3 Threat of new entrants
6.3.4 Rivalry among existing players
6.3.5 Threat of substitutes

7 Global Marketing Automation Market – Strategic Analysis
7.1 Value Chain analysis
7.2 Product Life Cycle
7.3 Supplier and distributor analysis (Market share and product dealing strategies)

8 Global Marketing Automation Market – By Component (Market Size – & million/billion)
8.1 Services
8.2 Solution

9 Global Marketing Automation Market – By Deployment Mode
9.1 On-Premises
9.2 Cloud

10 Global Marketing Automation Market – By Organization Size
10.1 SMEs
10.2 Large Enterprises

11 Global Marketing Automation Market – By Application
11.1 Campaign Management
11.2 Email Marketing
11.3 Lead Nurturing & Lead Scoring
11.4 Inbound Marketing
11.5 Social Media Marketing
11.6 Analytics & Reporting
11.7 Others

12 Global Marketing Automation Market – By End-User
12.1 BFSI
12.2 IT & Telecoms
12.3 Education
12.4 Media &Entertainment
12.5 Retail & Consumer Goods
12.6 Travel & Hospitality
12.7 Healthcare & Life Sciences
12.8 Manufacturing
12.9 Others

13 Global Marketing Automation Market – By Geography (Market Size – & million/billion)
13.1 Introduction
13.2 North America
13.2.1 US
13.2.2 Canada
13.2.3 Mexico
13.3 Europe
13.3.1 U.K
13.3.2 Germany
13.3.3 Italy
13.3.4 France
13.3.5 Spain
13.3.6 Rest of Europe
13.4 Asia-Pacific
13.4.1 China
13.4.2 Japan
13.4.3 India
13.4.4 South Korea
13.4.5 Rest of APAC
13.5 Rest of the World
13.5.1 South America
13.5.2 Middle East
13.5.3 Africa

14 Global Marketing Automation Market – Entropy
14.1 New product launches
14.2 M&A’s, collaborations, JVs and partnerships

15 Global Marketing Automation Market Company Profile (Key Players)
15.1 Market Share, Company Revenue, Products, M&A, Developments
15.2 Adobe
15.3 Hubspot
15.4 Salesforce
15.5 Act-On Software
15.6 SAS
15.7 Activecampaign
15.8 Simplycast
15.9 Acoustic
15.10 Sendinblue
15.11 Oracle
15.12 Company 11 & more

16 Global Marketing Automation Market – Appendix
16.1 Sources
16.2 Abbreviations