Customer Data Platform Market by Type, Application (Personalized Recommendation, Campaign Management, Marketing Segmentation, and Customer Engagement and Retention), Entity Size, Vertical, Component, Delivery Mode, and Region – 2019 to 2024

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The customer data platform market predicted to reach USD 4,075 million by 2024, growing at a CAGR of 28.5% during the forecast period. The acceptance of account-based marketing among organizations and increasing pressure on CMOs to deliver customized content that stimulates demand for real-time data accessibility are expected to drive market growth for customer data platform.

Published on: May 18, 2019
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The customer data platform market predicted to reach USD 4,075 million by 2024, growing at a CAGR of 28.5% during the forecast period. The acceptance of account-based marketing among organizations and increasing pressure on CMOs to deliver customized content that stimulates demand for real-time data accessibility are expected to drive market growth for customer data platform.

Customer Data Platform Market by Type, Application (Personalized Recommendation, Campaign Management, Marketing Segmentation, and Customer Engagement and Retention), Entity Size, Vertical, Component, Delivery Mode, and Region - 2019 to 2024 1

Customer Data Platform Market by Type, Application (Personalized Recommendation, Campaign Management, Marketing Segmentation, and Customer Engagement and Retention), Entity Size, Vertical, Component, Delivery Mode, and Region - 2019 to 2024 2

Customer Data Platform Market by Type, Application (Personalized Recommendation, Campaign Management, Marketing Segmentation, and Customer Engagement and Retention), Entity Size, Vertical, Component, Delivery Mode, and Region - 2019 to 2024 3

Customer Data Platform Market by Type, Application (Personalized Recommendation, Campaign Management, Marketing Segmentation, and Customer Engagement and Retention), Entity Size, Vertical, Component, Delivery Mode, and Region - 2019 to 2024 4

Customer Data Platform Market by Type, Application (Personalized Recommendation, Campaign Management, Marketing Segmentation, and Customer Engagement and Retention), Entity Size, Vertical, Component, Delivery Mode, and Region - 2019 to 2024 5

Customer Data Platform Market by Type, Application (Personalized Recommendation, Campaign Management, Marketing Segmentation, and Customer Engagement and Retention), Entity Size, Vertical, Component, Delivery Mode, and Region - 2019 to 2024 6

Customer Data Platform Market by Type, Application (Personalized Recommendation, Campaign Management, Marketing Segmentation, and Customer Engagement and Retention), Entity Size, Vertical, Component, Delivery Mode, and Region - 2019 to 2024 7

Customer Data Platform Market by Type, Application (Personalized Recommendation, Campaign Management, Marketing Segmentation, and Customer Engagement and Retention), Entity Size, Vertical, Component, Delivery Mode, and Region - 2019 to 2024 8

1 Global Customer Data Platform Market – Overview
1.1 Study Objectives
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Geographic Scope

2 RESEARCH METHODOLOGY
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions

3 Global Customer Data Platform Market – Executive Summary
3.1 Market Revenue, Market Size and Key Trends by Company
3.2 Key Trends by type of Application
3.3 Key Trends segmented by Geography

4 Global Customer Data Platform Market – Comparative Analysis
4.1 Product Benchmarking – Top 10 companies
4.2 Top 5 Financials Analysis
4.3 Market Value split by Top 10 companies
4.4 Patent Analysis – Top 10 companies
4.5 Pricing Analysis

5 Global Customer Data Platform Market – Industry Market Entry Scenario
5.1 Regulatory Framework Overview
5.2 New Business and Ease of Doing business index
5.3 Case studies of successful ventures
5.4 Customer Analysis – Top 10 companies

6 Global Customer Data Platform Market – Market Forces
6.1 Introduction
6.2 Market Dynamics
6.2.1 Drivers
6.2.2 Opportunities
6.2.3 Challenges
6.3 Porters Analysis of Market
6.3.1 Bargaining power of suppliers
6.3.2 Bargaining powers of customers
6.3.3 Threat of new entrants
6.3.4 Rivalry among existing players
6.3.5 Threat of substitutes

7 Global Customer Data Platform Market – Strategic Analysis
7.1 Value Chain analysis
7.2 Product Life Cycle
7.3 Supplier and distributor analysis (Market share and product dealing strategies)

8 Global Customer Data Platform Market – By Type (Market Size – &million/billion)
8.1 Access
8.2 Analytics
8.3 Engagement

9 Global Customer Data Platform Market – By Component
9.1 Solutions
9.2 Services

10 Global Customer Data Platform Market – By Application
10.1 Marketing Data Segmentation
10.2 Predictive Analytics
10.3 Campaign Management
10.4 Security Management
10.5 Others

11 Global Customer Data Platform Market – By Delivery Mode
11.1 Cloud
11.2 On-premises

12 Global Customer Data Platform Market – By End-User
12.1 BFSI
12.2 Retail and eCommerce
12.3 Media and Entertainment
12.4 IT and Telecommunication
12.5 Travel and Hospitality
12.6 Energy and Utilities
12.7 Automobile
12.8 Healthcare and Life Sciences
12.9 Others

13 Global Customer Data Platform Market – By Geography (Market Size – & million/billion)
13.1 Introduction
13.2 North America
13.2.1 US
13.2.2 Canada
13.2.3 Mexico
13.3 Europe
13.3.1 U.K
13.3.2 Germany
13.3.3 Italy
13.3.4 France
13.3.5 Spain
13.3.6 Rest of Europe
13.4 Asia-Pacific
13.4.1 China
13.4.2 Japan
13.4.3 India
13.4.4 South Korea
13.4.5 Rest of APAC
13.5 Rest of the World
13.5.1 South America
13.5.2 Middle East
13.5.3 Africa

14 Global Customer Data Platform Market – Entropy
14.1 New product launches
14.2 M&A’s, collaborations, JVs and partnerships

15 Global Customer Data Platform Market Company Profile (Key Players)
15.1 Market Share, Company Revenue, Products, M&A, Developments
15.2 Oracle
15.3 SAP
15.4 Salesforce
15.5 Adobe
15.6 Zaius
15.7 AgilOne
15.8 ActionIQ
15.9 Tealium
15.10 SAS Institute
15.11 Segment
15.12 Company 11 & more

16 Global Customer Data Platform Market – Appendix
16.1 Sources
16.2 Abbreviations