Customer Data Platform (CDP) Market by Application (Campaign Management, Customer Engagement, Marketing Segmentation, Personalized Recommendation & Retention), Type, Delivery Mode, Component, Enterprise Size, Vertical, and Region – 2019 to 2024

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Published on: May 16, 2019
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The demand for customer data system expected to reach USD 3,313.4 million by 2024, rising over the forecast period at a CAGR of 28.7 %. It is expected that demand for omnichannel experience and marketers ‘ actionable insights, and active customer monitoring to understand their behaviour for targeted marketing activities, would fuel market growth.

Customer Data Platform (CDP) Market by Application (Campaign Management, Customer Engagement, Marketing Segmentation, Personalized Recommendation & Retention), Type, Delivery Mode, Component, Enterprise Size, Vertical, and Region - 2019 to 2024 1

Customer Data Platform (CDP) Market by Application (Campaign Management, Customer Engagement, Marketing Segmentation, Personalized Recommendation & Retention), Type, Delivery Mode, Component, Enterprise Size, Vertical, and Region - 2019 to 2024 2

Customer Data Platform (CDP) Market by Application (Campaign Management, Customer Engagement, Marketing Segmentation, Personalized Recommendation & Retention), Type, Delivery Mode, Component, Enterprise Size, Vertical, and Region - 2019 to 2024 3

Customer Data Platform (CDP) Market by Application (Campaign Management, Customer Engagement, Marketing Segmentation, Personalized Recommendation & Retention), Type, Delivery Mode, Component, Enterprise Size, Vertical, and Region - 2019 to 2024 4

Customer Data Platform (CDP) Market by Application (Campaign Management, Customer Engagement, Marketing Segmentation, Personalized Recommendation & Retention), Type, Delivery Mode, Component, Enterprise Size, Vertical, and Region - 2019 to 2024 5

Customer Data Platform (CDP) Market by Application (Campaign Management, Customer Engagement, Marketing Segmentation, Personalized Recommendation & Retention), Type, Delivery Mode, Component, Enterprise Size, Vertical, and Region - 2019 to 2024 6

Customer Data Platform (CDP) Market by Application (Campaign Management, Customer Engagement, Marketing Segmentation, Personalized Recommendation & Retention), Type, Delivery Mode, Component, Enterprise Size, Vertical, and Region - 2019 to 2024 7

Customer Data Platform (CDP) Market by Application (Campaign Management, Customer Engagement, Marketing Segmentation, Personalized Recommendation & Retention), Type, Delivery Mode, Component, Enterprise Size, Vertical, and Region - 2019 to 2024 8

1 Global Customer Data Platform Market
1.1 Study Objectives
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Geographic Scope

2 RESEARCH METHODOLOGY
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions

3 Global Customer Data Platform Market – Executive Summary
3.1 Market Revenue, Market Size and Key Trends by Company
3.2 Key Trends by type of Application
3.3 Key Trends segmented by Geography

4 Global Customer Data Platform Market – Comparative Analysis
4.1 Product Benchmarking – Top 10 companies
4.2 Top 5 Financials Analysis
4.3 Market Value split by Top 10 companies
4.4 Patent Analysis – Top 10 companies
4.5 Pricing Analysis

5 Global Customer Data Platform Market – Industry Market Entry Scenario
5.1 Regulatory Framework Overview
5.2 New Business and Ease of Doing business index
5.3 Case studies of successful ventures
5.4 Customer Analysis – Top 10 companies

6 Global Customer Data Platform Market – Market Forces
6.1 Introduction
6.2 Market Dynamics
6.2.1 Drivers
6.2.2 Opportunities
6.2.3 Challenges
6.3 Porters Analysis of Market
6.3.1 Bargaining power of suppliers
6.3.2 Bargaining powers of customers
6.3.3 Threat of new entrants
6.3.4 Rivalry among existing players
6.3.5 Threat of substitutes

7 Global Customer Data Platform Market – Strategic Analysis
7.1 Value Chain analysis
7.2 Product Life Cycle
7.3 Supplier and distributor analysis (Market share and product dealing strategies)

8 Global Customer Data Platform Market – By Type (Market Size – & million/billion)
8.1 Access
8.2 Analytics
8.3 Engagement

9 Global Customer Data Platform Market – By Component
9.1 Solutions
9.2 Services

10 Global Customer Data Platform Market – By Deployment Mode
10.1 On-Premises
10.2 Cloud

11 Global Customer Data Platform Market – By Organization Size
11.1 SMEs
11.2 Large Enterprises

12 Global Customer Data Platform Market – By Application
12.1 Marketing Data Segmentation
12.2 Campaign Management
12.3 Customer Engagement and Retention
12.4 Personalized Recommendation
12.5 Predictive Analytics
12.6 Security Management
12.7 Others

13 Global Customer Data Platform Market – By Vertical
13.1 BFSI
13.2 Retail and eCommerce
13.3 Media and Entertainment
13.4 Energy and Utilities
13.5 Automobile
13.6 IT and Telecommunication
13.7 Travel and Hospitality
13.8 Healthcare and Life Sciences
13.9 Others

14 Global Customer Data Platform Market – By Geography (Market Size – & million/billion)
14.1 Introduction
14.2 North America
14.2.1 US
14.2.2 Canada
14.2.3 Mexico
14.3 Europe
14.3.1 U.K
14.3.2 Germany
14.3.3 Italy
14.3.4 France
14.3.5 Spain
14.3.6 Rest of Europe
14.4 Asia-Pacific
14.4.1 China
14.4.2 Japan
14.4.3 India
14.4.4 South Korea
14.4.5 Rest of APAC
14.5 Rest of the World
14.5.1 South America
14.5.2 Middle East
14.5.3 Africa

15 Global Customer Data Platform Market – Entropy
15.1 New product launches
15.2 M&A’s, collaborations, JVs and partnerships

16 Global Customer Data Platform Market Company Profile (Key Players)
16.1 Market Share, Company Revenue, Products, M&A, Developments
16.2 Oracle
16.3 SAP
16.4 Salesforce
16.5 Adobe
16.6 Tealium
16.7 Nice
16.8 Zaius
16.9 AgilOne
16.10 SAS Institute
16.11 Segment
16.12 Company 11 & more

17 Global Customer Data Platform Market – Appendix
17.1 Sources
17.2 Abbreviations