Social Media Management Market by Component, Application (Customer Experience Management, Sales & Marketing Management, Risk Management, Competitive Intelligence), Industry Vertical, Organization Size, Geography, Deployment Model – 2023 to 2028

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OVERVIEW

The global market size of social media management is projected to reach USD 17.7 billion by 2024, rising over the forecast period at a CAGR of 14.1%. It is expected that increased ROI on social media strategy and increased market focus will boost market growth and competitive intelligence.

Social media management market by component, application (customer experience management, sales & marketing management, risk management, competitive intelligence), industry vertical, organization size, geography, deployment model - 2023 to 2028 1

Social media management market by component, application (customer experience management, sales & marketing management, risk management, competitive intelligence), industry vertical, organization size, geography, deployment model - 2023 to 2028 2

Social media management market by component, application (customer experience management, sales & marketing management, risk management, competitive intelligence), industry vertical, organization size, geography, deployment model - 2023 to 2028 3

Social media management market by component, application (customer experience management, sales & marketing management, risk management, competitive intelligence), industry vertical, organization size, geography, deployment model - 2023 to 2028 4

Social media management market by component, application (customer experience management, sales & marketing management, risk management, competitive intelligence), industry vertical, organization size, geography, deployment model - 2023 to 2028 5

Social media management market by component, application (customer experience management, sales & marketing management, risk management, competitive intelligence), industry vertical, organization size, geography, deployment model - 2023 to 2028 6

Social media management market by component, application (customer experience management, sales & marketing management, risk management, competitive intelligence), industry vertical, organization size, geography, deployment model - 2023 to 2028 7

Social media management market by component, application (customer experience management, sales & marketing management, risk management, competitive intelligence), industry vertical, organization size, geography, deployment model - 2023 to 2028 8

TABLE OF CONTENT

1 Global Social Media Analytics Market
1.1 Study Objectives
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Geographic Scope

2 RESEARCH METHODOLOGY
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions

3 Global Social Media Analytics Market – Executive Summary
3.1 Market Revenue, Market Size and Key Trends by Company
3.2 Key Trends by type of Application
3.3 Key Trends segmented by Geography

4 Global Social Media Analytics Market – Comparative Analysis
4.1 Product Benchmarking – Top 10 companies
4.2 Top 5 Financials Analysis
4.3 Market Value split by Top 10 companies
4.4 Patent Analysis – Top 10 companies
4.5 Pricing Analysis

5 Global Social Media Analytics Market – Industry Market Entry Scenario
5.1 Regulatory Framework Overview
5.2 New Business and Ease of Doing business index
5.3 Case studies of successful ventures
5.4 Customer Analysis – Top 10 companies

6 Global Social Media Analytics Market – Market Forces
6.1 Introduction
6.2 Market Dynamics
6.2.1 Drivers
6.2.2 Opportunities
6.2.3 Challenges
6.3 Porters Analysis of Market
6.3.1 Bargaining power of suppliers
6.3.2 Bargaining powers of customers
6.3.3 Threat of new entrants
6.3.4 Rivalry among existing players
6.3.5 Threat of substitutes

7 Global Social Media Analytics Market – Strategic Analysis
7.1 Value Chain analysis
7.2 Product Life Cycle
7.3 Supplier and distributor analysis (Market share and product dealing strategies)

8 Global Social Media Analytics Market – By Component (Market Size – & million/billion)
8.1 Services
8.2 Solution

9 Global Social Media Analytics Market – By Deployment Mode
9.1 On-Premises
9.2 Cloud

10 Global Social Media Analytics Market – By Organization Size
10.1 SMEs
10.2 Large Enterprises

11 Global Social Media Analytics Market – By Application
11.1 Sales and Marketing Management
11.2 Customer Experience Management
11.3 Risk Management and Fraud Detection
11.4 Public Safety and Law Enforcement
11.5 Competitive Intelligence
11.6 Others

12 Global Social Media Analytics Market – By Vertical
12.1 BFSI
12.2 Telecommunications and Information Technology (IT)
12.3 Retail and eCommerce
12.4 Healthcare and Life Sciences
12.5 Government and Defense
12.6 Travel and Hospitality
12.7 Media and Entertainment
12.8 Others

13 Global Social Media Analytics Market – By Geography (Market Size – & million/billion)
13.1 Introduction
13.2 North America
13.2.1 US
13.2.2 Canada
13.2.3 Mexico
13.3 Europe
13.3.1 U.K
13.3.2 Germany
13.3.3 Italy
13.3.4 France
13.3.5 Spain
13.3.6 Rest of Europe
13.4 Asia-Pacific
13.4.1 China
13.4.2 Japan
13.4.3 India
13.4.4 South Korea
13.4.5 Rest of APAC
13.5 Rest of the World
13.5.1 South America
13.5.2 Middle East
13.5.3 Africa

14 Global Social Media Analytics Market – Entropy
14.1 New product launches
14.2 M&A’s, collaborations, JVs and partnerships

15 Global Social Media Analytics Market Company Profile (Key Players)
15.1 Market Share, Company Revenue, Products, M&A, Developments
15.2 Oracle
15.3 Salesforce
15.4 IBM
15.5 Adobe
15.6 Clarabridge
15.7 Brandwatch
15.8 SAS Institute
15.9 NetBase
15.10 Talkwalker
15.11 Digimind
15.12 Company 11 & more

16 Global Social Media Analytics Market – Appendix
16.1 Sources
16.2 Abbreviations

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OVERVIEW

The global market size of social media management is projected to reach USD 17.7 billion by 2024, rising over the forecast period at a CAGR of 14.1%. It is expected that increased ROI on social media strategy and increased market focus will boost market growth and competitive intelligence.

Social media management market by component, application (customer experience management, sales & marketing management, risk management, competitive intelligence), industry vertical, organization size, geography, deployment model - 2023 to 2028 9

Social media management market by component, application (customer experience management, sales & marketing management, risk management, competitive intelligence), industry vertical, organization size, geography, deployment model - 2023 to 2028 10

Social media management market by component, application (customer experience management, sales & marketing management, risk management, competitive intelligence), industry vertical, organization size, geography, deployment model - 2023 to 2028 11

Social media management market by component, application (customer experience management, sales & marketing management, risk management, competitive intelligence), industry vertical, organization size, geography, deployment model - 2023 to 2028 12

Social media management market by component, application (customer experience management, sales & marketing management, risk management, competitive intelligence), industry vertical, organization size, geography, deployment model - 2023 to 2028 13

Social media management market by component, application (customer experience management, sales & marketing management, risk management, competitive intelligence), industry vertical, organization size, geography, deployment model - 2023 to 2028 14

Social media management market by component, application (customer experience management, sales & marketing management, risk management, competitive intelligence), industry vertical, organization size, geography, deployment model - 2023 to 2028 15

Social media management market by component, application (customer experience management, sales & marketing management, risk management, competitive intelligence), industry vertical, organization size, geography, deployment model - 2023 to 2028 16

TABLE OF CONTENT

1 Global Social Media Analytics Market
1.1 Study Objectives
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Geographic Scope

2 RESEARCH METHODOLOGY
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions

3 Global Social Media Analytics Market – Executive Summary
3.1 Market Revenue, Market Size and Key Trends by Company
3.2 Key Trends by type of Application
3.3 Key Trends segmented by Geography

4 Global Social Media Analytics Market – Comparative Analysis
4.1 Product Benchmarking – Top 10 companies
4.2 Top 5 Financials Analysis
4.3 Market Value split by Top 10 companies
4.4 Patent Analysis – Top 10 companies
4.5 Pricing Analysis

5 Global Social Media Analytics Market – Industry Market Entry Scenario
5.1 Regulatory Framework Overview
5.2 New Business and Ease of Doing business index
5.3 Case studies of successful ventures
5.4 Customer Analysis – Top 10 companies

6 Global Social Media Analytics Market – Market Forces
6.1 Introduction
6.2 Market Dynamics
6.2.1 Drivers
6.2.2 Opportunities
6.2.3 Challenges
6.3 Porters Analysis of Market
6.3.1 Bargaining power of suppliers
6.3.2 Bargaining powers of customers
6.3.3 Threat of new entrants
6.3.4 Rivalry among existing players
6.3.5 Threat of substitutes

7 Global Social Media Analytics Market – Strategic Analysis
7.1 Value Chain analysis
7.2 Product Life Cycle
7.3 Supplier and distributor analysis (Market share and product dealing strategies)

8 Global Social Media Analytics Market – By Component (Market Size – & million/billion)
8.1 Services
8.2 Solution

9 Global Social Media Analytics Market – By Deployment Mode
9.1 On-Premises
9.2 Cloud

10 Global Social Media Analytics Market – By Organization Size
10.1 SMEs
10.2 Large Enterprises

11 Global Social Media Analytics Market – By Application
11.1 Sales and Marketing Management
11.2 Customer Experience Management
11.3 Risk Management and Fraud Detection
11.4 Public Safety and Law Enforcement
11.5 Competitive Intelligence
11.6 Others

12 Global Social Media Analytics Market – By Vertical
12.1 BFSI
12.2 Telecommunications and Information Technology (IT)
12.3 Retail and eCommerce
12.4 Healthcare and Life Sciences
12.5 Government and Defense
12.6 Travel and Hospitality
12.7 Media and Entertainment
12.8 Others

13 Global Social Media Analytics Market – By Geography (Market Size – & million/billion)
13.1 Introduction
13.2 North America
13.2.1 US
13.2.2 Canada
13.2.3 Mexico
13.3 Europe
13.3.1 U.K
13.3.2 Germany
13.3.3 Italy
13.3.4 France
13.3.5 Spain
13.3.6 Rest of Europe
13.4 Asia-Pacific
13.4.1 China
13.4.2 Japan
13.4.3 India
13.4.4 South Korea
13.4.5 Rest of APAC
13.5 Rest of the World
13.5.1 South America
13.5.2 Middle East
13.5.3 Africa

14 Global Social Media Analytics Market – Entropy
14.1 New product launches
14.2 M&A’s, collaborations, JVs and partnerships

15 Global Social Media Analytics Market Company Profile (Key Players)
15.1 Market Share, Company Revenue, Products, M&A, Developments
15.2 Oracle
15.3 Salesforce
15.4 IBM
15.5 Adobe
15.6 Clarabridge
15.7 Brandwatch
15.8 SAS Institute
15.9 NetBase
15.10 Talkwalker
15.11 Digimind
15.12 Company 11 & more

16 Global Social Media Analytics Market – Appendix
16.1 Sources
16.2 Abbreviations

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