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The market for marketing automation software is anticipated to hit USD 16.87 billion in 2025, at a CAGR of 19.2% over the forecast period (2020-2025). Marketing companies are seeing a rise in their investment, owing to the growing importance of marketing in generating revenue and customer retention.
1 Global Marketing Automation Software Market
1.1 Study Objectives
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Geographic Scope
2 RESEARCH METHODOLOGY
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions
3 Global Marketing Automation Software Market – Executive Summary
3.1 Market Revenue, Market Size and Key Trends by Company
3.2 Key Trends by type of Application
3.3 Key Trends segmented by Geography
4 Global Marketing Automation Software Market – Comparative Analysis
4.1 Product Benchmarking – Top 10 companies
4.2 Top 5 Financials Analysis
4.3 Market Value split by Top 10 companies
4.4 Patent Analysis – Top 10 companies
4.5 Pricing Analysis
5 Global Marketing Automation Software Market – Industry Market Entry Scenario
5.1 Regulatory Framework Overview
5.2 New Business and Ease of Doing business index
5.3 Case studies of successful ventures
5.4 Customer Analysis – Top 10 companies
6 Global Marketing Automation Software Market – Market Forces
6.1 Introduction
6.2 Market Dynamics
6.2.1 Drivers
6.2.2 Opportunities
6.2.3 Challenges
6.3 Porters Analysis of Market
6.3.1 Bargaining power of suppliers
6.3.2 Bargaining powers of customers
6.3.3 Threat of new entrants
6.3.4 Rivalry among existing players
6.3.5 Threat of substitutes
7 Global Marketing Automation Software Market – Strategic Analysis
7.1 Value Chain analysis
7.2 Product Life Cycle
7.3 Supplier and distributor analysis (Market share and product dealing strategies)
8 Global Marketing Automation Software Market – By Deployment Type
8.1 On-Premises
8.2 Cloud
9 Global Marketing Automation Software Market – By Application
9.1 Campaign Management
9.2 Lead Management
9.3 Mobile Application
9.4 Email Marketing
9.5 In-bound Marketing
9.6 Social Media Marketing
9.7 Other
10 Global Marketing Automation Software Market – By End-User
10.1 Entertainment and Media
10.2 Healthcare
10.3 Manufacturing
10.4 Financial Services
10.5 Government
10.6 Retail
10.7 Other
11 Global Marketing Automation Software Market – By Geography (Market Size – &
million/billion)
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 U.K
11.3.2 Germany
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia-Pacific
11.4.1 China
11.4.2 Japan
11.4.3 India
11.4.4 South Korea
11.4.5 Rest of APAC
11.5 Rest of the World
11.5.1 South America
11.5.2 Middle East
11.5.3 Africa
12 Global Marketing Automation Software Market – Entropy
12.1 New product launches
12.2 M&A’s, collaborations, JVs and partnerships
13 Global Marketing Automation Software Market Company Profile (Key Players)
13.1 Market Share, Company Revenue, Products, M&A, Developments
13.2 IBM Corporation (Silverpop)
13.3 Microsoft Corporation
13.4 Oracle Corporation
13.5 Act-On Software Inc.
13.6 Adobe Systems Incorporated (Marketo Inc.)
13.7 Hubspot Inc.
13.8 Salesfusion, Inc.
13.9 SAS SE
13.10 Teradata Corporation
13.11 Salesforce.com Inc.
13.12 Company 11 & more
14 Global Marketing Automation Software Market – Appendix
14.1 Sources
14.2 Abbreviations
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Need Customized Report ?Call NowThe market for marketing automation software is anticipated to hit USD 16.87 billion in 2025, at a CAGR of 19.2% over the forecast period (2020-2025). Marketing companies are seeing a rise in their investment, owing to the growing importance of marketing in generating revenue and customer retention.
1 Global Marketing Automation Software Market
1.1 Study Objectives
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Geographic Scope
2 RESEARCH METHODOLOGY
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions
3 Global Marketing Automation Software Market – Executive Summary
3.1 Market Revenue, Market Size and Key Trends by Company
3.2 Key Trends by type of Application
3.3 Key Trends segmented by Geography
4 Global Marketing Automation Software Market – Comparative Analysis
4.1 Product Benchmarking – Top 10 companies
4.2 Top 5 Financials Analysis
4.3 Market Value split by Top 10 companies
4.4 Patent Analysis – Top 10 companies
4.5 Pricing Analysis
5 Global Marketing Automation Software Market – Industry Market Entry Scenario
5.1 Regulatory Framework Overview
5.2 New Business and Ease of Doing business index
5.3 Case studies of successful ventures
5.4 Customer Analysis – Top 10 companies
6 Global Marketing Automation Software Market – Market Forces
6.1 Introduction
6.2 Market Dynamics
6.2.1 Drivers
6.2.2 Opportunities
6.2.3 Challenges
6.3 Porters Analysis of Market
6.3.1 Bargaining power of suppliers
6.3.2 Bargaining powers of customers
6.3.3 Threat of new entrants
6.3.4 Rivalry among existing players
6.3.5 Threat of substitutes
7 Global Marketing Automation Software Market – Strategic Analysis
7.1 Value Chain analysis
7.2 Product Life Cycle
7.3 Supplier and distributor analysis (Market share and product dealing strategies)
8 Global Marketing Automation Software Market – By Deployment Type
8.1 On-Premises
8.2 Cloud
9 Global Marketing Automation Software Market – By Application
9.1 Campaign Management
9.2 Lead Management
9.3 Mobile Application
9.4 Email Marketing
9.5 In-bound Marketing
9.6 Social Media Marketing
9.7 Other
10 Global Marketing Automation Software Market – By End-User
10.1 Entertainment and Media
10.2 Healthcare
10.3 Manufacturing
10.4 Financial Services
10.5 Government
10.6 Retail
10.7 Other
11 Global Marketing Automation Software Market – By Geography (Market Size – &
million/billion)
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 U.K
11.3.2 Germany
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia-Pacific
11.4.1 China
11.4.2 Japan
11.4.3 India
11.4.4 South Korea
11.4.5 Rest of APAC
11.5 Rest of the World
11.5.1 South America
11.5.2 Middle East
11.5.3 Africa
12 Global Marketing Automation Software Market – Entropy
12.1 New product launches
12.2 M&A’s, collaborations, JVs and partnerships
13 Global Marketing Automation Software Market Company Profile (Key Players)
13.1 Market Share, Company Revenue, Products, M&A, Developments
13.2 IBM Corporation (Silverpop)
13.3 Microsoft Corporation
13.4 Oracle Corporation
13.5 Act-On Software Inc.
13.6 Adobe Systems Incorporated (Marketo Inc.)
13.7 Hubspot Inc.
13.8 Salesfusion, Inc.
13.9 SAS SE
13.10 Teradata Corporation
13.11 Salesforce.com Inc.
13.12 Company 11 & more
14 Global Marketing Automation Software Market – Appendix
14.1 Sources
14.2 Abbreviations
Unleashing revenue potential through strategic market research involves identifying untapped market opportunities, understanding consumer needs and preferences, and developing targeted strategies to capitalize on them. By leveraging data-driven insights, businesses can optimize product offerings, pricing strategies, and marketing efforts to drive revenue growth and stay ahead of competitors.
