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The proximity marketing market is projected to grow at a CAGR of 27.2% between 2020 and 2025. The growth of the market is driven by an increased focus on business intelligence and increasing market competition, along with the growing adoption of smartphones and proximity technology. The market is further influenced by factors such as rising technological advances in location-based services, increased use of beacons, and a growing need for better customer service and response.
1 Global Market for Proximity Marketing
1.1 Study Objectives
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Geographic Scope
2 RESEARCH METHODOLOGY
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions
3 Global Market for Proximity Marketing – Executive Summary
3.1 Market Revenue, Market Size and Key Trends by Company
3.2 Key Trends by type of Application
3.3 Key Trends segmented by Geography
4 Global Market for Proximity Marketing – Comparative Analysis
4.1 Product Benchmarking – Top 10 companies
4.2 Top 5 Financials Analysis
4.3 Market Value split by Top 10 companies
4.4 Patent Analysis – Top 10 companies
4.5 Pricing Analysis
5 Global Market for Proximity Marketing – Industry Market Entry Scenario
5.1 Regulatory Framework Overview
5.2 New Business and Ease of Doing business index
5.3 Case studies of successful ventures
5.4 Customer Analysis – Top 10 companies
6 Global Market for Proximity Marketing – Market Forces
6.1 Introduction
6.2 Market Dynamics
6.2.1 Drivers
6.2.2 Opportunities
6.2.3 Challenges
6.3 Porters Analysis of Market
6.3.1 Bargaining power of suppliers
6.3.2 Bargaining powers of customers
6.3.3 Threat of new entrants
6.3.4 Rivalry among existing players
6.3.5 Threat of substitutes
7 Global Market for Proximity Marketing – Strategic Analysis
7.1 Value Chain analysis
7.2 Product Life Cycle
7.3 Supplier and distributor analysis (Market share and product dealing strategies)
8 Global Market for Proximity Marketing – By Location (Market Size – & million/billion)
8.1 Indoor
8.2 Outdoor
9 Global Market for Proximity Marketing – By Technology
9.1 Wi-Fi
9.2 BLE Beacon
9.3 Near Field Communication (NFC)
9.4 GPS Geofencing
9.5 Others
10 Global Market for Proximity Marketing – By Hardware
10.1 Sensors
10.2 RFID Tags
10.3 Others
11 Global Market for Proximity Marketing – By Software
11.1 Content Management System
11.2 Location Analytics
11.3 Context Accelerator and Geofencing
11.4 Others
12 Global Market for Proximity Marketing – By Application
12.1 Retail & E-Commerce
12.2 Healthcare
12.3 Infrastructural
12.4 BFSI
12.5 Other
13 Global Market for Proximity Marketing – By Geography (Market Size – & million/billion)
13.1 Introduction
13.2 North America
13.2.1 US
13.2.2 Canada
13.2.3 Mexico
13.3 Europe
13.3.1 U.K
13.3.2 Germany
13.3.3 Italy
13.3.4 France
13.3.5 Spain
13.3.6 Rest of Europe
13.4 Asia-Pacific
13.4.1 China
13.4.2 Japan
13.4.3 India
13.4.4 South Korea
13.4.5 Rest of APAC
13.5 Rest of the World
13.5.1 South America
13.5.2 Middle East
13.5.3 Africa
14 Global Market for Proximity Marketing – Entropy
14.1 New product launches
14.2 M&A’s, collaborations, JVs and partnerships
15 Global Market for Proximity Marketing Company Profile (Key Players)
15.1 Market Share, Company Revenue, Products, M&A, Developments
15.2 Google Inc.
15.3 Microsoft Corporation
15.4 Apple Inc.
15.5 Zebra Technologies Corporation
15.6 Qualcomm Inc.
15.7 Unacast
15.8 Bluvision, Inc.
15.9 Shopkick
15.10 Swirl Networks Inc.
15.11 Estimote Inc.
15.12 Company 11 & more
16 Global Market for Proximity Marketing – Appendix
16.1 Sources
16.2 Abbreviations
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Need Customized Report ?Call NowThe proximity marketing market is projected to grow at a CAGR of 27.2% between 2020 and 2025. The growth of the market is driven by an increased focus on business intelligence and increasing market competition, along with the growing adoption of smartphones and proximity technology. The market is further influenced by factors such as rising technological advances in location-based services, increased use of beacons, and a growing need for better customer service and response.
1 Global Market for Proximity Marketing
1.1 Study Objectives
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Geographic Scope
2 RESEARCH METHODOLOGY
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions
3 Global Market for Proximity Marketing – Executive Summary
3.1 Market Revenue, Market Size and Key Trends by Company
3.2 Key Trends by type of Application
3.3 Key Trends segmented by Geography
4 Global Market for Proximity Marketing – Comparative Analysis
4.1 Product Benchmarking – Top 10 companies
4.2 Top 5 Financials Analysis
4.3 Market Value split by Top 10 companies
4.4 Patent Analysis – Top 10 companies
4.5 Pricing Analysis
5 Global Market for Proximity Marketing – Industry Market Entry Scenario
5.1 Regulatory Framework Overview
5.2 New Business and Ease of Doing business index
5.3 Case studies of successful ventures
5.4 Customer Analysis – Top 10 companies
6 Global Market for Proximity Marketing – Market Forces
6.1 Introduction
6.2 Market Dynamics
6.2.1 Drivers
6.2.2 Opportunities
6.2.3 Challenges
6.3 Porters Analysis of Market
6.3.1 Bargaining power of suppliers
6.3.2 Bargaining powers of customers
6.3.3 Threat of new entrants
6.3.4 Rivalry among existing players
6.3.5 Threat of substitutes
7 Global Market for Proximity Marketing – Strategic Analysis
7.1 Value Chain analysis
7.2 Product Life Cycle
7.3 Supplier and distributor analysis (Market share and product dealing strategies)
8 Global Market for Proximity Marketing – By Location (Market Size – & million/billion)
8.1 Indoor
8.2 Outdoor
9 Global Market for Proximity Marketing – By Technology
9.1 Wi-Fi
9.2 BLE Beacon
9.3 Near Field Communication (NFC)
9.4 GPS Geofencing
9.5 Others
10 Global Market for Proximity Marketing – By Hardware
10.1 Sensors
10.2 RFID Tags
10.3 Others
11 Global Market for Proximity Marketing – By Software
11.1 Content Management System
11.2 Location Analytics
11.3 Context Accelerator and Geofencing
11.4 Others
12 Global Market for Proximity Marketing – By Application
12.1 Retail & E-Commerce
12.2 Healthcare
12.3 Infrastructural
12.4 BFSI
12.5 Other
13 Global Market for Proximity Marketing – By Geography (Market Size – & million/billion)
13.1 Introduction
13.2 North America
13.2.1 US
13.2.2 Canada
13.2.3 Mexico
13.3 Europe
13.3.1 U.K
13.3.2 Germany
13.3.3 Italy
13.3.4 France
13.3.5 Spain
13.3.6 Rest of Europe
13.4 Asia-Pacific
13.4.1 China
13.4.2 Japan
13.4.3 India
13.4.4 South Korea
13.4.5 Rest of APAC
13.5 Rest of the World
13.5.1 South America
13.5.2 Middle East
13.5.3 Africa
14 Global Market for Proximity Marketing – Entropy
14.1 New product launches
14.2 M&A’s, collaborations, JVs and partnerships
15 Global Market for Proximity Marketing Company Profile (Key Players)
15.1 Market Share, Company Revenue, Products, M&A, Developments
15.2 Google Inc.
15.3 Microsoft Corporation
15.4 Apple Inc.
15.5 Zebra Technologies Corporation
15.6 Qualcomm Inc.
15.7 Unacast
15.8 Bluvision, Inc.
15.9 Shopkick
15.10 Swirl Networks Inc.
15.11 Estimote Inc.
15.12 Company 11 & more
16 Global Market for Proximity Marketing – Appendix
16.1 Sources
16.2 Abbreviations
Unleashing revenue potential through strategic market research involves identifying untapped market opportunities, understanding consumer needs and preferences, and developing targeted strategies to capitalize on them. By leveraging data-driven insights, businesses can optimize product offerings, pricing strategies, and marketing efforts to drive revenue growth and stay ahead of competitors.
