Influencer Marketing Platform Market by Component, Application (Campaign Management, Influencer Relationship Management, Search and Discovery, and Analytics and Reporting), End User, Organization Size, and Geography – 2019 to 2024

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Published on: November 28, 2019
Clear

The market size of the global influencer marketing platform is expected to hit USD 23.14 billion by 2024, rising over the forecast period at a CAGR of 33.3%. Key market growth factors include the switch of consumers to video-based content across the top space and the growing acceptance of ad-blocking software to increase the need for new marketing strategies.

Influencer Marketing Platform Market by Component, Application (Campaign Management, Influencer Relationship Management, Search and Discovery, and Analytics and Reporting), End User, Organization Size, and Geography - 2019 to 2024 1

Influencer Marketing Platform Market by Component, Application (Campaign Management, Influencer Relationship Management, Search and Discovery, and Analytics and Reporting), End User, Organization Size, and Geography - 2019 to 2024 2

Influencer Marketing Platform Market by Component, Application (Campaign Management, Influencer Relationship Management, Search and Discovery, and Analytics and Reporting), End User, Organization Size, and Geography - 2019 to 2024 3

Influencer Marketing Platform Market by Component, Application (Campaign Management, Influencer Relationship Management, Search and Discovery, and Analytics and Reporting), End User, Organization Size, and Geography - 2019 to 2024 4

Influencer Marketing Platform Market by Component, Application (Campaign Management, Influencer Relationship Management, Search and Discovery, and Analytics and Reporting), End User, Organization Size, and Geography - 2019 to 2024 5

Influencer Marketing Platform Market by Component, Application (Campaign Management, Influencer Relationship Management, Search and Discovery, and Analytics and Reporting), End User, Organization Size, and Geography - 2019 to 2024 6

Influencer Marketing Platform Market by Component, Application (Campaign Management, Influencer Relationship Management, Search and Discovery, and Analytics and Reporting), End User, Organization Size, and Geography - 2019 to 2024 7

Influencer Marketing Platform Market by Component, Application (Campaign Management, Influencer Relationship Management, Search and Discovery, and Analytics and Reporting), End User, Organization Size, and Geography - 2019 to 2024 8

1 Global Influencer Marketing Platform Market
1.1 Study Objectives
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Geographic Scope

2 RESEARCH METHODOLOGY
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions

3 Global Influencer Marketing Platform Market – Executive Summary
3.1 Market Revenue, Market Size and Key Trends by Company
3.2 Key Trends by type of Application
3.3 Key Trends segmented by Geography

4 Global Influencer Marketing Platform Market – Comparative Analysis
4.1 Product Benchmarking – Top 10 companies
4.2 Top 5 Financials Analysis
4.3 Market Value split by Top 10 companies
4.4 Patent Analysis – Top 10 companies
4.5 Pricing Analysis

5 Global Influencer Marketing Platform Market – Industry Market Entry Scenario
5.1 Regulatory Framework Overview
5.2 New Business and Ease of Doing business index
5.3 Case studies of successful ventures
5.4 Customer Analysis – Top 10 companies

6 Global Influencer Marketing Platform Market – Market Forces
6.1 Introduction
6.2 Market Dynamics
6.2.1 Drivers
6.2.2 Opportunities
6.2.3 Challenges
6.3 Porters Analysis of Market
6.3.1 Bargaining power of suppliers
6.3.2 Bargaining powers of customers
6.3.3 Threat of new entrants
6.3.4 Rivalry among existing players
6.3.5 Threat of substitutes

7 Global Influencer Marketing Platform Market – Strategic Analysis
7.1 Value Chain analysis
7.2 Product Life Cycle
7.3 Supplier and distributor analysis (Market share and product dealing strategies)

8 Global Influencer Marketing Platform Market – By Component (Market Size – &
million/billion)
8.1 Services
8.2 Solution

9 Global Influencer Marketing Platform Market – By Organization Size
9.1 SMEs
9.2 Large Enterprises

10 Global Influencer Marketing Platform Market – By Application
10.1 Search & Discovery
10.2 Campaign Management
10.3 Influencer Relationship Management
10.4 Analytics & Reporting
10.5 Compliance Management & Fraud Detection
10.6 Others

11 Global Influencer Marketing Platform Market – By End-User
11.1 Fashion & Lifestyle
11.2 Agencies & PR
11.3 Health & Wellness
11.4 Ad-Tech
11.5 Retail & Consumer Goods
11.6 Banking & Finance
11.7 Travel & Tourism
11.8 Others

12 Global Influencer Marketing Platform Market – By Geography (Market Size – &
million/billion)
12.1 Introduction
12.2 North America
12.2.1 US
12.2.2 Canada
12.2.3 Mexico
12.3 Europe
12.3.1 U.K
12.3.2 Germany
12.3.3 Italy
12.3.4 France
12.3.5 Spain
12.3.6 Rest of Europe
12.4 Asia-Pacific
12.4.1 China
12.4.2 Japan
12.4.3 India
12.4.4 South Korea
12.4.5 Rest of APAC
12.5 Rest of the World
12.5.1 South America
12.5.2 Middle East
12.5.3 Africa

13 Global Influencer Marketing Platform Market – Entropy
13.1 New product launches
13.2 M&A’s, collaborations, JVs and partnerships

14 Global Influencer Marketing Platform Market Company Profile (Key Players)
14.1 Market Share, Company Revenue, Products, M&A, Developments
14.2 Company 1
14.3 Company 11 & more

15 Global Influencer Marketing Platform Market – Appendix
15.1 Sources
15.2 Abbreviations