Audience Analytics Market by Solution, Service (Managed and Professional), Application (Customer Experience Management, Sales and Marketing Management, Competitive Intelligence), Vertical, Organization Size, Geography – 2019 to 2024

$3,850.00$5,850.00

Published on: May 16, 2019
Clear

OVERVIEW

The market size of the audience analytics is expected to reach USD 7.23 billion by 2024, growing over the forecast period at a CAGR of 11.34%. With the increasing engagement to the digital platform and growing efforts to develop smart cities, the demand for audience analytics solutions and services among enterprises is expected to grow significantly.

Audience Analytics Market by Solution, Service (Managed and Professional), Application (Customer Experience Management, Sales and Marketing Management, Competitive Intelligence), Vertical, Organization Size, Geography - 2019 to 2024 1

Audience Analytics Market by Solution, Service (Managed and Professional), Application (Customer Experience Management, Sales and Marketing Management, Competitive Intelligence), Vertical, Organization Size, Geography - 2019 to 2024 2

Audience Analytics Market by Solution, Service (Managed and Professional), Application (Customer Experience Management, Sales and Marketing Management, Competitive Intelligence), Vertical, Organization Size, Geography - 2019 to 2024 3

Audience Analytics Market by Solution, Service (Managed and Professional), Application (Customer Experience Management, Sales and Marketing Management, Competitive Intelligence), Vertical, Organization Size, Geography - 2019 to 2024 4

Audience Analytics Market by Solution, Service (Managed and Professional), Application (Customer Experience Management, Sales and Marketing Management, Competitive Intelligence), Vertical, Organization Size, Geography - 2019 to 2024 5

Audience Analytics Market by Solution, Service (Managed and Professional), Application (Customer Experience Management, Sales and Marketing Management, Competitive Intelligence), Vertical, Organization Size, Geography - 2019 to 2024 6

Audience Analytics Market by Solution, Service (Managed and Professional), Application (Customer Experience Management, Sales and Marketing Management, Competitive Intelligence), Vertical, Organization Size, Geography - 2019 to 2024 7

Audience Analytics Market by Solution, Service (Managed and Professional), Application (Customer Experience Management, Sales and Marketing Management, Competitive Intelligence), Vertical, Organization Size, Geography - 2019 to 2024 8

TABLE OF CONTENT

1 Global Audience Analytics Market
1.1 Study Objectives
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Geographic Scope

2 RESEARCH METHODOLOGY
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions

3 Global Audience Analytics Market – Executive Summary
3.1 Market Revenue, Market Size and Key Trends by Company
3.2 Key Trends by type of Application
3.3 Key Trends segmented by Geography

4 Global Audience Analytics Market – Comparative Analysis
4.1 Product Benchmarking – Top 10 companies
4.2 Top 5 Financials Analysis
4.3 Market Value split by Top 10 companies
4.4 Patent Analysis – Top 10 companies
4.5 Pricing Analysis

5 Global Audience Analytics Market – Industry Market Entry Scenario
5.1 Regulatory Framework Overview
5.2 New Business and Ease of Doing business index
5.3 Case studies of successful ventures
5.4 Customer Analysis – Top 10 companies

6 Global Audience Analytics Market – Market Forces
6.1 Introduction
6.2 Market Dynamics
6.2.1 Drivers
6.2.2 Opportunities
6.2.3 Challenges
6.3 Porters Analysis of Market
6.3.1 Bargaining power of suppliers
6.3.2 Bargaining powers of customers
6.3.3 Threat of new entrants
6.3.4 Rivalry among existing players
6.3.5 Threat of substitutes

7 Global Audience Analytics Market – Strategic Analysis
7.1 Value Chain analysis
7.2 Product Life Cycle
7.3 Supplier and distributor analysis (Market share and product dealing strategies)

8 Global Audience Analytics Market – By Component (Market Size – & million/billion)
8.1 Services
8.2 Solution

9 Global Audience Analytics Market – By Deployment Mode
9.1 On-Premises
9.2 Cloud

10 Global Audience Analytics Market – By Organization Size
10.1 SMEs
10.2 Large Enterprises

11 Global Audience Analytics Market – By Application
11.1 Sales and Marketing Management
11.2 Customer Experience Management
11.3 Competitive Intelligence

12 Global Audience Analytics Market – By Vertical
12.1 Media and Entertainment
12.2 Retail and Consumer Goods
12.3 Telecommunication and IT
12.4 Travel and Hospitality
12.5 BFSI
12.6 Healthcare and Life Sciences
12.7 Manufacturing
12.8 Government
12.9 Others

13 Global Audience Analytics Market – By Geography (Market Size – & million/billion)
13.1 Introduction
13.2 North America
13.2.1 US
13.2.2 Canada
13.2.3 Mexico
13.3 Europe
13.3.1 U.K
13.3.2 Germany
13.3.3 Italy
13.3.4 France
13.3.5 Spain
13.3.6 Rest of Europe
13.4 Asia-Pacific
13.4.1 China
13.4.2 Japan
13.4.3 India
13.4.4 South Korea
13.4.5 Rest of APAC
13.5 Rest of the World
13.5.1 South America
13.5.2 Middle East
13.5.3 Africa

14 Global Audience Analytics Market – Entropy
14.1 New product launches
14.2 M&A’s, collaborations, JVs and partnerships

15 Global Audience Analytics Market Company Profile (Key Players)
15.1 Market Share, Company Revenue, Products, M&A, Developments
15.2 Akamai
15.3 Comscore
15.4 SAS
15.5 Oracle
15.6 Google
15.7 Adobe
15.8 IBM
15.9 Netbase Solutions
15.10 Cxense
15.11 Unifi Software
15.12 Company 11 & more

16 Global Audience Analytics Market – Appendix
16.1 Sources
16.2 Abbreviations