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The global account-based marketing market size is projected to reach USD 1,221.2 million by 2024, growing at a CAGR of 12.5% during the forecast period. Major market growth factors include concentrating on targeting the right audience, social media and social marketing growth, and increasing the quality of customer life.
1 Global Account-Based Marketing Market – Overview
1.1 Study Objectives
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Geographic Scope
2 RESEARCH METHODOLOGY
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions
3 Global Account-Based Marketing Market – Executive Summary
3.1 Market Revenue, Market Size and Key Trends by Company
3.2 Key Trends by type of Application
3.3 Key Trends segmented by Geography
4 Global Account-Based Marketing Market – Comparative Analysis
4.1 Product Benchmarking – Top 10 companies
4.2 Top 5 Financials Analysis
4.3 Market Value split by Top 10 companies
4.4 Patent Analysis – Top 10 companies
4.5 Pricing Analysis
5 Global Account-Based Marketing Market – Industry Market Entry Scenario
5.1 Regulatory Framework Overview
5.2 New Business and Ease of Doing business index
5.3 Case studies of successful ventures
5.4 Customer Analysis – Top 10 companies
6 Global Account-Based Marketing Market – Market Forces
6.1 Introduction
6.2 Market Dynamics
6.2.1 Drivers
6.2.2 Opportunities
6.2.3 Challenges
6.3 Porters Analysis of Market
6.3.1 Bargaining power of suppliers
6.3.2 Bargaining powers of customers
6.3.3 Threat of new entrants
6.3.4 Rivalry among existing players
6.3.5 Threat of substitutes
7 Global Account-Based Marketing Market – Strategic Analysis
7.1 Value Chain analysis
7.2 Product Life Cycle
7.3 Supplier and distributor analysis (Market share and product dealing strategies)
8 Global Account-Based Marketing Market – By Account Type (Market Size – & million/billion)
8.1 Strategic account-based marketing
8.2 Account-based marketing Lite
8.3 Programmatic account-based marketing
9 Global Account-Based Marketing Market – By Component
9.1 Tools
9.2 Services
10 Global Account-Based Marketing Market – By Deployment Model
10.1 On-premises
10.2 Cloud
11 Global Account-Based Marketing Market – By Organization Size
11.1 Large Enterprises
11.2 SMEs
12 Global Account-Based Marketing Market – By Industry
12.1 Telecommunications & IT
12.2 BFSI
12.3 Retail
12.4 Healthcare and Life Sciences
12.5 Automotive and Manufacturing
12.6 Government and Public Sector
12.7 Others
13 Global Account-Based Marketing Market – By Geography (Market Size – &million/billion)
13.1 Introduction
13.2 North America
13.2.1 US
13.2.2 Canada
13.2.3 Mexico
13.3 Europe
13.3.1 U.K
13.3.2 Germany
13.3.3 Italy
13.3.4 France
13.3.5 Spain
13.3.6 Rest of Europe
13.4 Asia-Pacific
13.4.1 China
13.4.2 Japan
13.4.3 India
13.4.4 South Korea
13.4.5 Rest of APAC
13.5 Rest of the World
13.5.1 South America
13.5.2 Middle East
13.5.3 Africa
14 Global Account-Based Marketing Market – Entropy
14.1 New product launches
14.2 M&A’s, collaborations, JVs and partnerships
15 Global Account-Based Marketing Market Company Profile (Key Players)
15.1 Market Share, Company Revenue, Products, M&A, Developments
15.2 Hubspot
15.3 Techtarget
15.4 Radius Intelligence
15.5 Terminus
15.6 Marketo
15.7 Demandbase
15.8 Engagio
15.9 Albacross
15.10 Insideview
15.11 Act-On Software
15.12 Company 11 & more
16 Global Account-Based Marketing Market – Appendix
16.1 Sources
16.2 Abbreviations
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Need Customized Report ?Call NowThe global account-based marketing market size is projected to reach USD 1,221.2 million by 2024, growing at a CAGR of 12.5% during the forecast period. Major market growth factors include concentrating on targeting the right audience, social media and social marketing growth, and increasing the quality of customer life.
1 Global Account-Based Marketing Market – Overview
1.1 Study Objectives
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Geographic Scope
2 RESEARCH METHODOLOGY
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions
3 Global Account-Based Marketing Market – Executive Summary
3.1 Market Revenue, Market Size and Key Trends by Company
3.2 Key Trends by type of Application
3.3 Key Trends segmented by Geography
4 Global Account-Based Marketing Market – Comparative Analysis
4.1 Product Benchmarking – Top 10 companies
4.2 Top 5 Financials Analysis
4.3 Market Value split by Top 10 companies
4.4 Patent Analysis – Top 10 companies
4.5 Pricing Analysis
5 Global Account-Based Marketing Market – Industry Market Entry Scenario
5.1 Regulatory Framework Overview
5.2 New Business and Ease of Doing business index
5.3 Case studies of successful ventures
5.4 Customer Analysis – Top 10 companies
6 Global Account-Based Marketing Market – Market Forces
6.1 Introduction
6.2 Market Dynamics
6.2.1 Drivers
6.2.2 Opportunities
6.2.3 Challenges
6.3 Porters Analysis of Market
6.3.1 Bargaining power of suppliers
6.3.2 Bargaining powers of customers
6.3.3 Threat of new entrants
6.3.4 Rivalry among existing players
6.3.5 Threat of substitutes
7 Global Account-Based Marketing Market – Strategic Analysis
7.1 Value Chain analysis
7.2 Product Life Cycle
7.3 Supplier and distributor analysis (Market share and product dealing strategies)
8 Global Account-Based Marketing Market – By Account Type (Market Size – & million/billion)
8.1 Strategic account-based marketing
8.2 Account-based marketing Lite
8.3 Programmatic account-based marketing
9 Global Account-Based Marketing Market – By Component
9.1 Tools
9.2 Services
10 Global Account-Based Marketing Market – By Deployment Model
10.1 On-premises
10.2 Cloud
11 Global Account-Based Marketing Market – By Organization Size
11.1 Large Enterprises
11.2 SMEs
12 Global Account-Based Marketing Market – By Industry
12.1 Telecommunications & IT
12.2 BFSI
12.3 Retail
12.4 Healthcare and Life Sciences
12.5 Automotive and Manufacturing
12.6 Government and Public Sector
12.7 Others
13 Global Account-Based Marketing Market – By Geography (Market Size – &million/billion)
13.1 Introduction
13.2 North America
13.2.1 US
13.2.2 Canada
13.2.3 Mexico
13.3 Europe
13.3.1 U.K
13.3.2 Germany
13.3.3 Italy
13.3.4 France
13.3.5 Spain
13.3.6 Rest of Europe
13.4 Asia-Pacific
13.4.1 China
13.4.2 Japan
13.4.3 India
13.4.4 South Korea
13.4.5 Rest of APAC
13.5 Rest of the World
13.5.1 South America
13.5.2 Middle East
13.5.3 Africa
14 Global Account-Based Marketing Market – Entropy
14.1 New product launches
14.2 M&A’s, collaborations, JVs and partnerships
15 Global Account-Based Marketing Market Company Profile (Key Players)
15.1 Market Share, Company Revenue, Products, M&A, Developments
15.2 Hubspot
15.3 Techtarget
15.4 Radius Intelligence
15.5 Terminus
15.6 Marketo
15.7 Demandbase
15.8 Engagio
15.9 Albacross
15.10 Insideview
15.11 Act-On Software
15.12 Company 11 & more
16 Global Account-Based Marketing Market – Appendix
16.1 Sources
16.2 Abbreviations
Unleashing revenue potential through strategic market research involves identifying untapped market opportunities, understanding consumer needs and preferences, and developing targeted strategies to capitalize on them. By leveraging data-driven insights, businesses can optimize product offerings, pricing strategies, and marketing efforts to drive revenue growth and stay ahead of competitors.
