Sustainability is becoming increasingly important to consumers. In 2023, we can expect to see more brands incorporating sustainable practices into their products and packaging .
In recent years, there has been a growing demand for personalized products, and the cosmetics market is no exception.
The beauty industry has historically been criticized for its lack of inclusivity, with many brands catering to a narrow range of skin tones and hair types.
Consumers are increasingly interested in natural and organic products, and this trend is expected to continue in 2023.
In 2023, we can expect to see more brands incorporating technology into their products and services.