Marketing Attribution Software Market by Component (Services and Solutions), Attribution Type (Probabilistic or Algorithmic, Single Source, and Multi Source), Entity Size, Vertical, Region, and Deployment Type – 2022 to 2027


The global marketing attribution software market size is expected to reach USD 4.26 billion by 2024, growing at a CAGR of 14.11% during the forecast period. The market’s major growth drivers include increasing need to optimize marketing expenditure and effective customer behaviour tracking for targeted marketing activities.