Customer Data Platform Market by Type, Application (Personalized Recommendation, Campaign Management, Marketing Segmentation, and Customer Engagement and Retention), Entity Size, Vertical, Component, Delivery Mode, and Region – 2022 to 2027


The customer data platform market predicted to reach USD 4,075 million by 2024, growing at a CAGR of 28.5% during the forecast period. The acceptance of account-based marketing among organizations and increasing pressure on CMOs to deliver customized content that stimulates demand for real-time data accessibility are expected to drive market growth for customer data platform.