Account-Based Marketing Market by Account Type (Account-Based Marketing Lite, Strategic Account-Based Marketing, and Programmatic Account-Based Marketing), Deployment Model, Entity Size, Component, Industry Vertical, and Region – 2022 to 2027


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The global account-based marketing market size is projected to reach USD 1,221.2 million by 2024, growing at a CAGR of 12.5% during the forecast period. Major market growth factors include concentrating on targeting the right audience, social media and social marketing growth, and increasing the quality of customer life.