TV Analytics Market by TV Transmission Type (Satellite TV/ DTH, Cable TV, IPTV, and Over the Top (OTT)), Application (Content Development, Competitive Intelligence, Customer Lifetime Management, and Campaign Management) – 2019 to 2024

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The TV analytics market size is expected to reach USD 5.4 billion by 2024, growing at a CAGR of 16.95% during the forecast period. The convergence of social media and television providers has enabled advertisers and broadcasters to have a clear understanding of the connections between television viewers and brands that drive market growth.

Published on: May 18, 2019
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The TV analytics market size is expected to reach USD 5.4 billion by 2024, growing at a CAGR of 16.95% during the forecast period. The convergence of social media and television providers would enable advertisers and broadcasters to have a clear understanding of the connections between television viewers and brands that drive market growth.

TV Analytics Market by TV Transmission Type (Satellite TV/ DTH, Cable TV, IPTV, and Over the Top (OTT)), Application (Content Development, Competitive Intelligence, Customer Lifetime Management, and Campaign Management) - 2019 to 2024 1

TV Analytics Market by TV Transmission Type (Satellite TV/ DTH, Cable TV, IPTV, and Over the Top (OTT)), Application (Content Development, Competitive Intelligence, Customer Lifetime Management, and Campaign Management) - 2019 to 2024 2

TV Analytics Market by TV Transmission Type (Satellite TV/ DTH, Cable TV, IPTV, and Over the Top (OTT)), Application (Content Development, Competitive Intelligence, Customer Lifetime Management, and Campaign Management) - 2019 to 2024 3

TV Analytics Market by TV Transmission Type (Satellite TV/ DTH, Cable TV, IPTV, and Over the Top (OTT)), Application (Content Development, Competitive Intelligence, Customer Lifetime Management, and Campaign Management) - 2019 to 2024 4

TV Analytics Market by TV Transmission Type (Satellite TV/ DTH, Cable TV, IPTV, and Over the Top (OTT)), Application (Content Development, Competitive Intelligence, Customer Lifetime Management, and Campaign Management) - 2019 to 2024 5

TV Analytics Market by TV Transmission Type (Satellite TV/ DTH, Cable TV, IPTV, and Over the Top (OTT)), Application (Content Development, Competitive Intelligence, Customer Lifetime Management, and Campaign Management) - 2019 to 2024 6

TV Analytics Market by TV Transmission Type (Satellite TV/ DTH, Cable TV, IPTV, and Over the Top (OTT)), Application (Content Development, Competitive Intelligence, Customer Lifetime Management, and Campaign Management) - 2019 to 2024 7

TV Analytics Market by TV Transmission Type (Satellite TV/ DTH, Cable TV, IPTV, and Over the Top (OTT)), Application (Content Development, Competitive Intelligence, Customer Lifetime Management, and Campaign Management) - 2019 to 2024 8

1 Global TV Analytics Market – Overview
1.1 Study Objectives
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Geographic Scope

2 RESEARCH METHODOLOGY
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions

3 Global TV Analytics Market – Executive Summary
3.1 Market Revenue, Market Size and Key Trends by Company
3.2 Key Trends by type of Application
3.3 Key Trends segmented by Geography

4 Global TV Analytics Market – Comparative Analysis
4.1 Product Benchmarking – Top 10 companies
4.2 Top 5 Financials Analysis
4.3 Market Value split by Top 10 companies
4.4 Patent Analysis – Top 10 companies
4.5 Pricing Analysis

5 Global TV Analytics Market – Industry Market Entry Scenario
5.1 Regulatory Framework Overview
5.2 New Business and Ease of Doing business index
5.3 Case studies of successful ventures
5.4 Customer Analysis – Top 10 companies

6 Global TV Analytics Market – Market Forces
6.1 Introduction
6.2 Market Dynamics
6.2.1 Drivers
6.2.2 Opportunities
6.2.3 Challenges
6.3 Porters Analysis of Market
6.3.1 Bargaining power of suppliers
6.3.2 Bargaining powers of customers
6.3.3 Threat of new entrants
6.3.4 Rivalry among existing players
6.3.5 Threat of substitutes

7 Global TV Analytics Market – Strategic Analysis
7.1 Value Chain analysis
7.2 Product Life Cycle
7.3 Supplier and distributor analysis (Market share and product dealing strategies)

8 Global TV Analytics Market – By Transmission Types (Market Size – &million/billion)
8.1 Cable TV
8.2 Satellite TV/DTH
8.3 IPTV
8.4 OTT

9 Global TV Analytics Market – By Components
9.1 Software
9.2 Services

10 Global TV Analytics Market – By Applications
10.1 Competitive intelligence
10.2 Churn prevention and behavior analysis
10.3 Customer lifetime management
10.4 Campaign management
10.5 Content development
10.6 Others

11 Global TV Analytics Market – By Deployment Models
11.1 On-premises
11.2 Cloud

12 Global TV Analytics Market – By Geography (Market Size – & million/billion)
12.1 Introduction
12.2 North America
12.2.1 US
12.2.2 Canada
12.2.3 Mexico
12.3 Europe
12.3.1 U.K
12.3.2 Germany
12.3.3 Italy
12.3.4 France
12.3.5 Spain
12.3.6 Rest of Europe
12.4 Asia-Pacific
12.4.1 China
12.4.2 Japan
12.4.3 India
12.4.4 South Korea
12.4.5 Rest of APAC
12.5 Rest of the World
12.5.1 South America
12.5.2 Middle East
12.5.3 Africa

13 Global TV Analytics Market – Entropy
13.1 New product launches
13.2 M&A’s, collaborations, JVs and partnerships

14 Global TV Analytics Market Company Profile (Key Players)
14.1 Market Share, Company Revenue, Products, M&A, Developments
14.2 IBM
14.3 Google
14.4 Nielsen
14.5 Sambatv
14.6 Amobee
14.7 DC Analytics
14.8 Clarivoy
14.9 Realytics
14.10 Alphonso
14.11 Edgeware AB
14.12 Company 11 & more

15 Global TV Analytics Market – Appendix
15.1 Sources
15.2 Abbreviations